The Custome Laptop Cases, constructed of neoprene, the material used for wet suits, are a big hit with clients. "These sleeves are very, very new to the market," said Scott Fcasni of Personalized Laptop Sleeves, "and we're excited to be among the first to offer them. Many businesses are giving their employees laptop sleeves as gifts, but they also have the added benefit of protecting their hardware investments."
Fcasni cites two large markets that are clamoring for the sleeves: colleges (admissions and recruiting) and businesses that provide Promotional Laptops Bags for their employees. Fcasni's top markets correspond to trends in the promotional products industry. A study by Promotional Products Association International revealed that in 2007 the education sector was the largest purchaser of promotional items.
Based on recent sales of laptops in the U.S., Fcasni's market is likely to continue growing. According to an Interactive Data Corp. report at Computerworld.com, approximately 30 million laptops were sold in the U.S. in 2007, 35.5 million in 2008 and 41.1 million in 2009. Projected sales are: 47.5 million laptops in 2010, 54.1 million in 2011 and 61.1 million in 2012.
The economy also has had an impact on the types of promotional items purchased. "Customers are looking for items that not only showcase their brand but are functional well as Personalized Custom Laptop Carrying Cases," said Fcasni. "That's why our protective laptop sleeves are a logical choice for a variety of businesses. Moreover, we make the product accessible to smaller businesses by requiring very low minimum order quantities."
